This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.
Posts Tagged return on investment
Markets and Meerkats
May 26
Aleksandr Orlov has proved how great marketing can be – and how something very simple can transform your brand and bring it to life. The return on investment stats are in…read more about them here:
It’s the next big thing, and companies are already jumping on the bandwagon, but a single text could destroy your reputation. Please proceed with caution…
With 130 billion spam emails reportedly broadcast every day, how on earth can you stand out from the crowd?
In today’s post we look at the top TV advertisers and whether they reduced – or increased – their advertising spend in 2009. It makes for very interesting reading, especially if you’re interested in politics!
When Direct Mail Goes Wrong
May 17
Direct Mail can generate some amazing results – when it’s used properly. In todays post we give an example of one mailing that went disastrously wrong, in the hope you can use it to improve your use of this marketing method.
The internet, digital TV and a recession have combined to change the face of advertising as we know it – but what does that mean for your business? Read more to find out…
Save Money and Network
Feb 3
Networking is definitely a skill that’s worth acquiring. And it’s a great marketing tool – when used properly. This post gives you some tips to maximise the returns from your networking activities…
In a recent article in themarketer magazine, the Chartered Institute of Marketing gives some great research results about customers’ buying behaviour in a recession…
Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.
