Tag Archives: return on investment

Which Marketing Method Should I Use?

This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.

By joanne | 8th September | Marketing Ideas, Marketing Strategy, Marketing Training Read More

Markets and Meerkats

Aleksandr Orlov has proved how great marketing can be – and how something very simple can transform your brand and bring it to life. The return on investment stats are in…read more about them here:

By joanne | 26th May | Marketing Ideas Read More

Who’s Still Advertising on TV?

In today’s post we look at the top TV advertisers and whether they reduced – or increased – their advertising spend in 2009. It makes for very interesting reading, especially if you’re interested in politics!

By joanne | 27th May | Marketing Skills Read More

When Direct Mail Goes Wrong

Direct Mail can generate some amazing results – when it’s used properly. In todays post we give an example of one mailing that went disastrously wrong, in the hope you can use it to improve your use of this marketing method.

By joanne | 17th May | Marketing Ideas, Marketing Skills Read More

The Changing Face of Advertising

The internet, digital TV and a recession have combined to change the face of advertising as we know it – but what does that mean for your business? Read more to find out…

By joanne | 10th February | Marketing Ideas, Marketing Skills, Marketing Training Read More

Save Money and Network

Networking is definitely a skill that’s worth acquiring. And it’s a great marketing tool – when used properly. This post gives you some tips to maximise the returns from your networking activities…

By joanne | 3rd February | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Customers Priorities in a Recession

In a recent article in themarketer magazine, the Chartered Institute of Marketing gives some great research results about customers’ buying behaviour in a recession…

By admin | 13th October | Marketing Skills, Marketing Training Read More

Understanding The Competition

Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.

By admin | 12th October | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More
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