Posts Tagged recession

Public Sector Sheds Jobs

Following our trends reports last week, the CIPD has released a report this morning confirming expected cuts in the public sector. Read more to find out further details…

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The Importance of Doing the Right Thing

In the aftermath of the Haiti earthquake, this post looks at the generosity of the Brits – and what this means for your business.

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When Did You Last Put Your Prices Up?

If you haven’t increased your prices in the last twelve months, this post is for you. Even more so if you’ve reduced your prices during the recession.

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Christmas Selling Opportunity

I know it’s only October, but Christmas preparations are well underway. This post gives you some tips on preparing your business for the Christmas season (possibly the most exciting Christmas in years) – and taking advantage of the sales opportunity it presents.

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The Power of Nostalgia

One key trend in the recession is consumers remembering ‘the good old days’ and we’ve seen a couple of great examples of this over the weekend. If you can link your product or service to memories from the past, it could offer some great benefits to your business…

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Do You Have a Plan?

If you take a reactive view to marketing, chances are you’ll end up spending more money. This post will help you review your expenditure and look at more cost-effective options – so you make more money…

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Advertising Revenues Slashed in Recession

Whilst marketing can help you survive a recession, the industry itself has been hit by the current economic climate, as companies react to what’s happening with their customers. This post details some of the key trends we’re witnessing and tells you how the big companies are changing their marketing strategies in response.

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Customers Priorities in a Recession

In a recent article in themarketer magazine, the Chartered Institute of Marketing gives some great research results about customers’ buying behaviour in a recession…

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