Tag Archives: profit

As Easy as ABC

Marketing can be over-complicated at times and, in today’s post, we’ve tried to show that it can be distilled into three simple components that can be as easy as A, B, C…

By joanne | 27th February | Marketing Strategy, Marketing Training Read More

What’s Next for Daily Deal Sites?

Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?

By joanne | 8th November | Marketing Ideas, Marketing Skills Read More

How to Lose Recommendations

It’s a sad day when people lose business that is there for the taking, but even recommended suppliers can get it wrong. By telling such a story in today’s blog, we share the lessons of how to ensure every bit of word of mouth marketing turns into profit…

By joanne | 26th September | Marketing Ideas, Marketing Training Read More

The cost of a great relationship

Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ’emotional bank account’ can be very costly indeed. We explain more in today’s post…

By joanne | 8th August | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Cashtonbury

As Glastonbury starts, we take a look at the marketing behind one of the biggest and best-loved concerts in the world.

By joanne | 23rd June | Marketing Skills Read More

Coupons and Groupons

Whilst sales on the High Street are a little sluggish, the Groupon craze is booming. Is this a new way people are choosing to buy?

By joanne | 3rd June | Marketing Skills Read More

Could you increase your average sale by just £2?

If you could increase each sale by just £2, how much more profit could you make in a year? This post gives an example of one company who are successfully achieving some great up-sells…

By joanne | 21st May | Marketing Ideas, Marketing Strategy, Marketing Training Read More

Keep An Eye on Your Competitors

Make sure you look up from your grindstone every now and again – or you might miss a trend and get caught in a very tight spot. This post gives some examples of businesses failing to notice the changes around them, and the impact that’s had on their profits…

By joanne | 29th March | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Marketing Trends 2010

This week we’re focusing on trends to watch for and predictions for how the market will shape up in 2010. It should give you some ideas for business opportunities you can tap into.

By joanne | 8th February | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

The Perfect Up-Sell

If you could generate an extra £1 from every one of your customers, what difference would that make to your profits? This post gives you an example of a great up-sell that worked on me this weekend…

By admin | 30th November | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More
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