Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?
Posts Tagged profit
How to Lose Recommendations
Sep 26
It’s a sad day when people lose business that is there for the taking, but even recommended suppliers can get it wrong. By telling such a story in today’s blog, we share the lessons of how to ensure every bit of word of mouth marketing turns into profit…
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…
Cashtonbury
Jun 23
As Glastonbury starts, we take a look at the marketing behind one of the biggest and best-loved concerts in the world.
Coupons and Groupons
Jun 3
Whilst sales on the High Street are a little sluggish, the Groupon craze is booming. Is this a new way people are choosing to buy?
If you could increase each sale by just £2, how much more profit could you make in a year? This post gives an example of one company who are successfully achieving some great up-sells…
Make sure you look up from your grindstone every now and again – or you might miss a trend and get caught in a very tight spot. This post gives some examples of businesses failing to notice the changes around them, and the impact that’s had on their profits…
Marketing Trends 2010
Feb 8
This week we’re focusing on trends to watch for and predictions for how the market will shape up in 2010. It should give you some ideas for business opportunities you can tap into.
The Perfect Up-Sell
Nov 30
If you could generate an extra £1 from every one of your customers, what difference would that make to your profits? This post gives you an example of a great up-sell that worked on me this weekend…
If you haven’t increased your prices in the last twelve months, this post is for you. Even more so if you’ve reduced your prices during the recession.
