Posts Tagged pricing

As Easy as ABC

Marketing can be over-complicated at times and, in today’s post, we’ve tried to show that it can be distilled into three simple components that can be as easy as A, B, C…

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“Those Are Really Expensive”

Is this the message your sales team are giving to your customers? It was in one company we shopped with recently. Read the story here…

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How People Buy

If you want an insight into how people buy – so you can time your marketing well – this post will help you. It’s assumed people buy on price…but they don’t.

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Cheap and Miserable

Pricing can be an art form – get it wrong and you can spend years putting it right again. Today’s post gives some tips on getting it right first time.

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Getting the Right ‘Marketing Mix’

We’re going to explain some marketing jargon in this post and take a look at the ‘marketing mix’ which is a cornerstone of the marketing industry. Understanding it will help you focus on what’s important in your business…

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