Tag Archives: marketing

Follow Up = Fortune

I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.

By joanne | 20th January | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Green Fingers

One of 2011’s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.

By joanne | 25th November | Marketing Skills, Marketing Strategy Read More

What’s Next for Daily Deal Sites?

Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?

By joanne | 8th November | Marketing Ideas, Marketing Skills Read More

Bank-rolling Success

Are you putting money into your company to keep it afloat? If so, this article is for you…

By joanne | 4th November | Marketing Ideas, Marketing Training Read More

Should TV Advertising Target Fast Forward Fingers?

With the advent of TV recording devices, such as Humax and Sky+, is the real marketing trick now to ensure your adverts work on fast forward?

By joanne | 31st October | Marketing Ideas Read More

Marketing Plan – Autumn 2011

With about eleven weeks left before Christmas, it’s tempting to wind down into the festive season, but instead we’d recommend a really proactive quarterly marketing action plan that fires you into 2012. So what can you do for the next 80 days that will really increase profits??

By joanne | 5th October | Marketing Ideas, Marketing Strategy Read More

How to Lose Recommendations

It’s a sad day when people lose business that is there for the taking, but even recommended suppliers can get it wrong. By telling such a story in today’s blog, we share the lessons of how to ensure every bit of word of mouth marketing turns into profit…

By joanne | 26th September | Marketing Ideas, Marketing Training Read More

Trends of Today

I love watching marketing trends and trying to predict where the opportunities will be in the next few years. In today’s blog, I’ve searched the history books for some secrets we might be able to use in our marketing plans in 2011/12.

By joanne | 12th September | Marketing Ideas Read More

Which Marketing Method Should I Use?

This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.

By joanne | 8th September | Marketing Ideas, Marketing Strategy, Marketing Training Read More

Google for the Over 70’s

I heard a great story this weekend from a friend of mine who’s 78 about how he uses Google Earth. It really shows how many people are using the internet and the benefits they’re receiving and it’s great information for anyone marketing to the over 60s.

By joanne | 5th September | Marketing Ideas, Marketing Strategy Read More
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