Tag Archives: marketer

It’s all Greek to Me

With continuing turmoil in Europe, you may be wishing we could just get on with business as usual – whatever that is! But as a marketer, you need to be aware of the impact Greece could have on our economy.

By joanne | 21st May | Marketing Ideas, Marketing Skills, Marketing Strategy Read More

Going Ape

Apparently the first advertising campaign targeting a non-human audience has been launched in New York…will it be the first of many?

By joanne | 21st October | Marketing Skills Read More

Business Sabotage

As a marketer it’s frightening when people talk themselves out of business… but we see it all the time. Today’s story is another example of a company apparently quite happy to lose business – even in the week of the spending review.

By joanne | 22nd October | Marketing Training Read More

Handling Complaints – What Customers Think of You

Customers have a voice like never before… If you want to know what your customers are saying about you behind your back, read more of this post…

By joanne | 20th January | Marketing Ideas, Marketing Skills, Marketing Training Read More