Tag Archives: market

2012 Predictions

What does 2012 have in store for business – and how can you capitalise on the opportunities that present themselves? Read today’s post for our predictions…

By joanne | 24th January | Marketing Strategy, Marketing Training Read More

Wanted – Inventors

In a groundbreaking new BBC series, some of Britain’s high street stores are clearing shelf space for new products – if you have one, this could be a great opportunity for your business…

By joanne | 3rd March | Marketing Ideas Read More

Unfair Advantage

What you do differently from your competitors should be at the heart of your marketing communications. This post shares some advice from one of the ‘Dragon’s’ on the subject…

By joanne | 1st December | Marketing Skills, Marketing Strategy, Marketing Training Read More

Sounds Like Success

Did you know you could use sounds to market your business and create a memorable brand? This blog gives some examples of this type of ‘sensory marketing’ in action…

By joanne | 25th November | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Elevator Pitches

Could you tell someone what you do in just seven seconds? And, more importantly, would they want to know more about you? This post gives you some tips on how to market yourself effectively and create a great first impression with the very first words you say.

By joanne | 19th November | Marketing Ideas, Marketing Skills, Marketing Training Read More

Marketing a Commodity

The recession has been particularly tough on companies operating in ‘commodity’ markets; where often price is one of the main determinants of a sale. This post looks at how companies operating within those markets can still create points of difference and boost their profits.

By joanne | 5th November | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Poor Marketing is the Main Reason for Business Failure

Whilst we’re on the topic of recessions, we got our hands on a new report today, which gives the top 10 reasons for business failure. Read the post to check the things you need to watch out for…

By admin | 14th October | Marketing Training Read More

Customers Priorities in a Recession

In a recent article in themarketer magazine, the Chartered Institute of Marketing gives some great research results about customers’ buying behaviour in a recession…

By admin | 13th October | Marketing Skills, Marketing Training Read More

Understanding The Competition

Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.

By admin | 12th October | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More