Showing Off Marketing Training » eye contact http://showingoff.net If you've got it, we'll show you how to flaunt it! Wed, 08 Feb 2012 16:57:21 +0000 en hourly 1 http://wordpress.org/?v=3.3 Be Careful What You Say – Without Speaking http://showingoff.net/2009/11/20/be-careful-what-you-say/ http://showingoff.net/2009/11/20/be-careful-what-you-say/#comments Fri, 20 Nov 2009 09:35:50 +0000 joanne http://showingoff.net/?p=623 We’ve mentioned all week that people form an impression about you in just a handful of seconds but, often you haven’t had chance to speak at that point.  So how are people forming impressions about you?

  • 55% of your first impression in created non-verbally

This is usually how you look, how you stand, your body language, whether you smile and make eye contact.  It includes your clothing, haircut, accessories, shoes…  And it makes up over half of the first impression someone makes about you – perhaps it’s time to invest in that full-length mirror?

  • 38% is translated in the tone of your voice

It’s not what you say, it’s how you say it – and it makes up a huge part of the impression people have of you.  This picks up any excitement, enthusiasm and passion in your voice, and equally boredom, disinterest and monotony.

  • 7% is the words you use

Just 7% of people’s first impression is in your choice of words.  So you could have the best elevator pitch ever, but if you’re dressed inappropriately or deliver it without any passion, your marketing message is likely to be lost.



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]]> http://showingoff.net/2009/11/20/be-careful-what-you-say/feed/ 0 Elevator Pitches http://showingoff.net/2009/11/19/elevator-pitches/ http://showingoff.net/2009/11/19/elevator-pitches/#comments Thu, 19 Nov 2009 09:50:30 +0000 joanne http://showingoff.net/?p=619 You have just seven seconds and your first twelve words before someone has created an impression of you.  They then spend the rest of their time with you trying to find evidence to back up that first impression.  And, once it’s made, it’s almost irreversible.

So, if you were stuck in a lift with Richard Branson and had seven seconds to tell him what you do, what would you say?

This is “your one moment to impress or depress, depending on what you say and how you deliver.”   Rob Brown, How to Build Your Reputation.

Our top tips for a great elevator pitch are:

  1. Tell people about you – not your job description (are you an accountant, or do you save people tax? Which introduction do you think has people wanting to know more?)
  2. Make great eye contact when you’re speaking
  3. Smile
  4. Deliver your elevator pitch with passion and enthusiasm
  5. Prepare – know what you are going to say
  6. Have 7-second, 5-minute and 10-minute pitches prepared
  7. Don’t forget to ask the other person about them (listen to their answer, so you can ask another intelligent question)
  8. Be specific about who you are, what you do and what makes you different
  9. Create a picture and tell a story if you can – give people your message in technicolour and put them in the picture
  10. Be careful of invading people’s personal space

Someone probably asks you every day what you do for a living, but do you take full advantage?  Having elevator pitches prepared will mean you never have to miss that golden marketing opportunity.



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