Posts Tagged customer retention

The cost of a great relationship

Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…

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Manners Cost You Nothing

In a week when customer service has hit the news, I wanted to look at the effects for small businesses of looking after your customers. This blog explains why it’s crucial to your success, and puts it in terms of numbers and profit.

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