Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…
Posts Tagged competitors
Make sure you look up from your grindstone every now and again – or you might miss a trend and get caught in a very tight spot. This post gives some examples of businesses failing to notice the changes around them, and the impact that’s had on their profits…
Unfair Advantage
Dec 1
What you do differently from your competitors should be at the heart of your marketing communications. This post shares some advice from one of the ‘Dragon’s’ on the subject…
Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.
We’re going to explain some marketing jargon in this post and take a look at the ‘marketing mix’ which is a cornerstone of the marketing industry. Understanding it will help you focus on what’s important in your business…
