Tag Archives: competitors

What Are Your Customers Looking For?

Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…

By joanne | 8th February | Marketing Ideas, Marketing Skills, Marketing Training Read More

From Interruption to Participation

The rules of marketing are being rewritten as the power shifts from companies to consumers. Fuelled by social media, you may need to shift your mindset to sell your products to potential customers.

By joanne | 9th August | Marketing Ideas, Marketing Strategy, Marketing Training Read More

Keep An Eye on Your Competitors

Make sure you look up from your grindstone every now and again – or you might miss a trend and get caught in a very tight spot. This post gives some examples of businesses failing to notice the changes around them, and the impact that’s had on their profits…

By joanne | 29th March | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Unfair Advantage

What you do differently from your competitors should be at the heart of your marketing communications. This post shares some advice from one of the ‘Dragon’s’ on the subject…

By joanne | 1st December | Marketing Skills, Marketing Strategy, Marketing Training Read More

Understanding The Competition

Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.

By admin | 12th October | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Getting the Right ‘Marketing Mix’

We’re going to explain some marketing jargon in this post and take a look at the ‘marketing mix’ which is a cornerstone of the marketing industry. Understanding it will help you focus on what’s important in your business…

By admin | 30th September | Marketing Skills, Marketing Strategy, Marketing Training Read More