Tag Archives: competitors
What Are Your Customers Looking For?
Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…
By joanne | 8th February | Marketing Ideas, Marketing Skills, Marketing Training Read MoreKeep An Eye on Your Competitors
Make sure you look up from your grindstone every now and again – or you might miss a trend and get caught in a very tight spot. This post gives some examples of businesses failing to notice the changes around them, and the impact that’s had on their profits…
By joanne | 29th March | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read MoreUnfair Advantage
What you do differently from your competitors should be at the heart of your marketing communications. This post shares some advice from one of the ‘Dragon’s’ on the subject…
By joanne | 1st December | Marketing Skills, Marketing Strategy, Marketing Training Read MoreUnderstanding The Competition
Having recently covered marketing audits and understanding your customers, today we’re looking at your competitors and how knowledge of their companies could benefit your business.
By admin | 12th October | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read MoreGetting the Right ‘Marketing Mix’
We’re going to explain some marketing jargon in this post and take a look at the ‘marketing mix’ which is a cornerstone of the marketing industry. Understanding it will help you focus on what’s important in your business…
By admin | 30th September | Marketing Skills, Marketing Strategy, Marketing Training Read MoreName that Brand!
Can you guess the brand from just the first letter?