At least that’s this morning’s news from Sir Terry Leahy, boss of Tesco. But what does that news mean for your business? We discuss that in today’s blog post…
Posts Tagged Chartered Institute of Marketing
Generation Y – Whatever!
Mar 19
Following our post regarding Young Enterprise, I attended a seminar last night about Generation Y and how we can motivate them through our marketing. This post shares some of the notes I made…
In a recent article in themarketer magazine, the Chartered Institute of Marketing gives some great research results about customers’ buying behaviour in a recession…
