Aleksandr Orlov has proved how great marketing can be – and how something very simple can transform your brand and bring it to life. The return on investment stats are in…read more about them here:
Posts Tagged brand
Markets and Meerkats
May 26
Current Spending Trends
Aug 26
As some businesses start to notice a tightening in people’s spending, we look at where consumers are spending their money…and what trends you might be able to tap into.
I love ethical marketing campaigns where everyone benefits and this post gives an example of such a campaign which one hospitality company has set up…
Sounds Like Success
Nov 25
Did you know you could use sounds to market your business and create a memorable brand? This blog gives some examples of this type of ‘sensory marketing’ in action…
Building Success
Nov 24
Have you ever considered that your building could be a marketing tool? This post tells a story of marketing success for one business just through the design of their building.
Did You Notice?
Nov 16
We’re shamelessly using this post to gather feedback on our updated logo – did you notice it had changed? Do you like it? We’d love your feedback and, as a special thank you, we’ve given some tips on branding in the post…
The Impact of Colour
Nov 3
When you’re creating your brand identity, or company literature, or painting your shop, how much thought do you give to colour? This post helps you understand the ‘meaning’ people attach to colours – at least in British culture – so you can use it to your advantage.
Do Your Customers Trust You?
Sep 25
Without credibility, it’s very difficult to build a profitable business. This post explains why and gives you some tips for building trust with your customers…
