Archive for category Marketing Training

Bank-rolling Success

Are you putting money into your company to keep it afloat? If so, this article is for you…

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Sales Tips from the World’s Greatest Salesman

I was reading about Joe Girard this weekend – he’s in the Guinness Book of Records as the world’s greatest salesman and, in todays post, we share some of his tips to help your business boom…

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How to Lose Recommendations

It’s a sad day when people lose business that is there for the taking, but even recommended suppliers can get it wrong. By telling such a story in today’s blog, we share the lessons of how to ensure every bit of word of mouth marketing turns into profit…

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Which Marketing Method Should I Use?

This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.

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Your True Colours

Have you noticed that the recession is bringing out the true colours of many businesses? In todays blog we look at ethical marketing and its importance in todays economy.

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What the Heck is a Marketing Strategy?

Ever wondered what should be in a marketing strategy and how you should use it within your business? If so, this blog’s for you as we try to explain it in simple terms that will enable you to have a useful strategy that will build your business.

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The cost of a great relationship

Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…

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5 Pearls of Wisdom

These were shared with me this morning – and brought a smile to my face. Enjoy x

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168 Years and Bang…

How did the UK’s top-selling tabloid close after 168 years? Is it a sign of things to come? And is it what their customers would have wanted?

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Nevermind the 4 Ps…

…what about the 4 A’s? I think they’re just as important in marketing. Want to know what they are, then read more here:

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