Category Archives: Marketing Strategy

2012 Predictions

What does 2012 have in store for business – and how can you capitalise on the opportunities that present themselves? Read today’s post for our predictions…

By joanne | 24th January | Marketing Strategy, Marketing Training Read More

Follow Up = Fortune

I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.

By joanne | 20th January | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Green Fingers

One of 2011’s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.

By joanne | 25th November | Marketing Skills, Marketing Strategy Read More

Marketing Plan – Autumn 2011

With about eleven weeks left before Christmas, it’s tempting to wind down into the festive season, but instead we’d recommend a really proactive quarterly marketing action plan that fires you into 2012. So what can you do for the next 80 days that will really increase profits??

By joanne | 5th October | Marketing Ideas, Marketing Strategy Read More

Which Marketing Method Should I Use?

This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.

By joanne | 8th September | Marketing Ideas, Marketing Strategy, Marketing Training Read More

Google for the Over 70’s

I heard a great story this weekend from a friend of mine who’s 78 about how he uses Google Earth. It really shows how many people are using the internet and the benefits they’re receiving and it’s great information for anyone marketing to the over 60s.

By joanne | 5th September | Marketing Ideas, Marketing Strategy Read More

What the Heck is a Marketing Strategy?

Ever wondered what should be in a marketing strategy and how you should use it within your business? If so, this blog’s for you as we try to explain it in simple terms that will enable you to have a useful strategy that will build your business.

By joanne | 17th August | Marketing Strategy, Marketing Training Read More

Counting the Cost

Do you know the minimum you need to make to cover your costs? If not, you could be working too hard for too little and chasing turnover rather than profits. Today’s blog is all about the numbers, which is the scientific end of marketing.

By joanne | 12th August | Marketing Skills, Marketing Strategy Read More

The cost of a great relationship

Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ’emotional bank account’ can be very costly indeed. We explain more in today’s post…

By joanne | 8th August | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read More

Nevermind the 4 Ps…

…what about the 4 A’s? I think they’re just as important in marketing. Want to know what they are, then read more here:

By joanne | 29th June | Marketing Strategy, Marketing Training Read More
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