Archive for category Marketing Strategy

It’s all Greek to Me

With continuing turmoil in Europe, you may be wishing we could just get on with business as usual – whatever that is! But as a marketer, you need to be aware of the impact Greece could have on our economy.

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How’s Your Internal Marketing?

In the wake of today’s report from the CIPD, I thought we should consider internal marketing; a crucial but often forgotten element of marketing.

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On Thin Ice

Business in the UK seems precariously balanced right now, so what does the year hold for your company – and how can you make the most of any marketing opportunities there are?

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Free Marketing

Money may be tight at the moment and many marketing budgets have been cut, so what can you do for free? We thought we’d take a look in todays blog…

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Could the Sunshine move us out of Recession

Sounds bonkers… but it just might work. Today’s post is all about judging consumer confidence and the sun has a huge part to play in that. What’s more, it could directly impact your bottom line…

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What should you put in a Marketing Plan?

I’ve seen many a marketing plan in my time…some are good and some are very, very bad. So what should you include to ensure you create a working document that benefits your organisation?

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As Easy as ABC

Marketing can be over-complicated at times and, in today’s post, we’ve tried to show that it can be distilled into three simple components that can be as easy as A, B, C…

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Stop Watching The News

Unless you feel completely motivated and ready for action when you watch the news, it could be worth changing your morning routine – at least if you’re planning to grow your business in 2012.

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2012 Predictions

What does 2012 have in store for business – and how can you capitalise on the opportunities that present themselves? Read today’s post for our predictions…

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Follow Up = Fortune

I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.

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