Archive for category Marketing Strategy

Catch It. Bin It. Kill It.

How the game may be changing on unsolicited mail and what it means for your business…

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Merlin’s Magic

As Merlin Entertainments posts a year of double-digit growth, their Chief Executive explains how marketing helped them achieve it – and we look at how it can work for your business too.

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Sisters Are Doing It For Themselves

On International Women’s Day, we thought we’d celebrate a very famous company and their marketing strategy aimed squarely at us girls…

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Are You Wasting Money?

My phone book arrived this morning, so I thought we’d do a straw poll and find out whether advertising in these kind of directories works. Read more if you advertise your business using this marketing method…

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What Are Your Staff Saying On Your Behalf?

After Sir Nicholas Winterton’s outburst last week, today’s blog post looks at what your staff are saying about you and your company – and what you can do about it…

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20,000 Public Sector Jobs To Go

Following last week’s trend reports, this morning’s Independent Newspaper carries a story about the expected size of the public sector losses. In this post we discuss the potential marketing implications for your business…

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The Internet Goes Mobile

Following our trends story last week, we’ve found some new research about mobile internet and how the opportunities are already unbelievable…

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Public Sector Sheds Jobs

Following our trends reports last week, the CIPD has released a report this morning confirming expected cuts in the public sector. Read more to find out further details…

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True Colours

The imminent election may have positive or negative effects on your business – so how can you make sure you’re well positioned to take advantage – whatever the outcome? This post gives you some tips…

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