Unless you feel completely motivated and ready for action when you watch the news, it could be worth changing your morning routine – at least if you’re planning to grow your business in 2012.
Archive for category Marketing Strategy
Stop Watching The News
Feb 3
2012 Predictions
Jan 24
What does 2012 have in store for business – and how can you capitalise on the opportunities that present themselves? Read today’s post for our predictions…
Follow Up = Fortune
Jan 20
I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.
Green Fingers
Nov 25
One of 2011′s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.
With about eleven weeks left before Christmas, it’s tempting to wind down into the festive season, but instead we’d recommend a really proactive quarterly marketing action plan that fires you into 2012. So what can you do for the next 80 days that will really increase profits??
This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.
Google for the Over 70′s
Sep 5
I heard a great story this weekend from a friend of mine who’s 78 about how he uses Google Earth. It really shows how many people are using the internet and the benefits they’re receiving and it’s great information for anyone marketing to the over 60s.
Ever wondered what should be in a marketing strategy and how you should use it within your business? If so, this blog’s for you as we try to explain it in simple terms that will enable you to have a useful strategy that will build your business.
Counting the Cost
Aug 12
Do you know the minimum you need to make to cover your costs? If not, you could be working too hard for too little and chasing turnover rather than profits. Today’s blog is all about the numbers, which is the scientific end of marketing.
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…
