Category Archives: Marketing Strategy
Do You Know Your Return on Investment?
It’s overlooked by many marketers – and even many marketing consultants – yet return on investment is critical to business growth. Now more than ever.
By joanne | 11th September | Marketing Strategy, Marketing Training Read MoreBad Scripts Cost Your Business Money
You probably enjoy receiving cold calls as much as I do – but you might also have to make them for your business. Spending time doing your home work can improve your returns – Read today’s post for some top tips…
By joanne | 6th February | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read MoreIt’s all Greek to Me
With continuing turmoil in Europe, you may be wishing we could just get on with business as usual – whatever that is! But as a marketer, you need to be aware of the impact Greece could have on our economy.
By joanne | 21st May | Marketing Ideas, Marketing Skills, Marketing Strategy Read MoreHow’s Your Internal Marketing?
In the wake of today’s report from the CIPD, I thought we should consider internal marketing; a crucial but often forgotten element of marketing.
By joanne | 3rd May | Marketing Skills, Marketing Strategy, Marketing Training Read MoreOn Thin Ice
Business in the UK seems precariously balanced right now, so what does the year hold for your company – and how can you make the most of any marketing opportunities there are?
By joanne | 18th April | Marketing Strategy Read MoreFree Marketing
Money may be tight at the moment and many marketing budgets have been cut, so what can you do for free? We thought we’d take a look in todays blog…
By joanne | 3rd April | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read MoreCould the Sunshine move us out of Recession
Sounds bonkers… but it just might work. Today’s post is all about judging consumer confidence and the sun has a huge part to play in that. What’s more, it could directly impact your bottom line…
By joanne | 27th March | Marketing Strategy, Marketing Training Read MoreWhat should you put in a Marketing Plan?
I’ve seen many a marketing plan in my time…some are good and some are very, very bad. So what should you include to ensure you create a working document that benefits your organisation?
By joanne | 8th March | Marketing Skills, Marketing Strategy, Marketing Training Read MoreAs Easy as ABC
Marketing can be over-complicated at times and, in today’s post, we’ve tried to show that it can be distilled into three simple components that can be as easy as A, B, C…
By joanne | 27th February | Marketing Strategy, Marketing Training Read MoreStop Watching The News
Unless you feel completely motivated and ready for action when you watch the news, it could be worth changing your morning routine – at least if you’re planning to grow your business in 2012.
By joanne | 3rd February | Marketing Strategy, Marketing Training Read MoreName that Brand!
Can you guess the brand from just the first letter?