Do you know the minimum you need to make to cover your costs? If not, you could be working too hard for too little and chasing turnover rather than profits. Today’s blog is all about the numbers, which is the scientific end of marketing.
Archive for category Marketing Skills
Counting the Cost
Aug 12
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…
Ever wondered what the main reasons were for business failure? The top twelve from 2009 are recorded here – so you can avoid them…
Cashtonbury
Jun 23
As Glastonbury starts, we take a look at the marketing behind one of the biggest and best-loved concerts in the world.
Coupons and Groupons
Jun 3
Whilst sales on the High Street are a little sluggish, the Groupon craze is booming. Is this a new way people are choosing to buy?
When People Buy
Apr 26
How’s your sense of timing when it comes to sales and marketing? If you know when people are more likely to buy, you can better time your marketing – and maximise your profits.
How People Buy
Apr 18
If you want an insight into how people buy – so you can time your marketing well – this post will help you. It’s assumed people buy on price…but they don’t.
Most business people believe that the internet exists to generate more leads, enquiries and business. But there are some instances when it costs you money…if you’re not careful.
Looking For More Sales…?
Mar 14
Do you have customers walking into your shop or business looking to buy? If so, do you do everything you can to keep them and secure the sale, or are you letting them leave without impressing them? Today’s post gives some top tips for maximising your face to face sales opportunities…
Loving the new Disney Advert
Feb 23
If you want a lesson in great marketing, watch the new Disney advert. Read more to find out why…
