Category Archives: Marketing Skills
Going Ape
Apparently the first advertising campaign targeting a non-human audience has been launched in New York…will it be the first of many?
By joanne | 21st October | Marketing Skills Read MoreSales Tips from the World’s Greatest Salesman
I was reading about Joe Girard this weekend – he’s in the Guinness Book of Records as the world’s greatest salesman and, in todays post, we share some of his tips to help your business boom…
By joanne | 17th October | Marketing Skills, Marketing Training Read MoreYour True Colours
Have you noticed that the recession is bringing out the true colours of many businesses? In todays blog we look at ethical marketing and its importance in todays economy.
By joanne | 30th August | Marketing Ideas, Marketing Skills, Marketing Training Read MoreCounting the Cost
Do you know the minimum you need to make to cover your costs? If not, you could be working too hard for too little and chasing turnover rather than profits. Today’s blog is all about the numbers, which is the scientific end of marketing.
By joanne | 12th August | Marketing Skills, Marketing Strategy Read MoreThe cost of a great relationship
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ’emotional bank account’ can be very costly indeed. We explain more in today’s post…
By joanne | 8th August | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training Read MoreThe Top Reasons for Business Failure
Ever wondered what the main reasons were for business failure? The top twelve from 2009 are recorded here – so you can avoid them…
By joanne | 18th July | Marketing Skills Read MoreCashtonbury
As Glastonbury starts, we take a look at the marketing behind one of the biggest and best-loved concerts in the world.
By joanne | 23rd June | Marketing Skills Read MoreCoupons and Groupons
Whilst sales on the High Street are a little sluggish, the Groupon craze is booming. Is this a new way people are choosing to buy?
By joanne | 3rd June | Marketing Skills Read MoreWhen People Buy
How’s your sense of timing when it comes to sales and marketing? If you know when people are more likely to buy, you can better time your marketing – and maximise your profits.
By joanne | 26th April | Marketing Skills Read MoreHow People Buy
If you want an insight into how people buy – so you can time your marketing well – this post will help you. It’s assumed people buy on price…but they don’t.
By joanne | 18th April | Marketing Skills, Marketing Strategy Read MoreName that Brand!
Can you guess the brand from just the first letter?