Building on yesterday’s post, we look at the messages you are sending about your own business and how your brand may be perceived in the eyes of your customers.
Archive for category Marketing Skills
The Importance of Branding
Feb 23
After Sir Nicholas Winterton’s outburst last week, today’s blog post looks at what your staff are saying about you and your company – and what you can do about it…
Following last week’s trend reports, this morning’s Independent Newspaper carries a story about the expected size of the public sector losses. In this post we discuss the potential marketing implications for your business…
Could you ask potential employees to upload images, text and video to tell you why you should hire them? One company has…
True Colours
Feb 12
The imminent election may have positive or negative effects on your business – so how can you make sure you’re well positioned to take advantage – whatever the outcome? This post gives you some tips…
The internet, digital TV and a recession have combined to change the face of advertising as we know it – but what does that mean for your business? Read more to find out…
More Marketing Trends
Feb 9
More trends to watch in today’s post – read more to see if there are any marketing opportunities you can tap into…
Marketing Trends 2010
Feb 8
This week we’re focusing on trends to watch for and predictions for how the market will shape up in 2010. It should give you some ideas for business opportunities you can tap into.
Untapped Profits
Feb 4
Many businesses are so busy finding new customers, they forget about the often untapped potential of the people who already buy from them. This post looks at how you can boost profits by looking after people who already buy from you.
Save Money and Network
Feb 3
Networking is definitely a skill that’s worth acquiring. And it’s a great marketing tool – when used properly. This post gives you some tips to maximise the returns from your networking activities…
