Archive for category Marketing Skills

It’s all Greek to Me

With continuing turmoil in Europe, you may be wishing we could just get on with business as usual – whatever that is! But as a marketer, you need to be aware of the impact Greece could have on our economy.

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How’s Your Internal Marketing?

In the wake of today’s report from the CIPD, I thought we should consider internal marketing; a crucial but often forgotten element of marketing.

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Free Marketing

Money may be tight at the moment and many marketing budgets have been cut, so what can you do for free? We thought we’d take a look in todays blog…

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What should you put in a Marketing Plan?

I’ve seen many a marketing plan in my time…some are good and some are very, very bad. So what should you include to ensure you create a working document that benefits your organisation?

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What Are Your Customers Looking For?

Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…

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Follow Up = Fortune

I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.

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Green Fingers

One of 2011′s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.

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What’s Next for Daily Deal Sites?

Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?

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Going Ape

Apparently the first advertising campaign targeting a non-human audience has been launched in New York…will it be the first of many?

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Sales Tips from the World’s Greatest Salesman

I was reading about Joe Girard this weekend – he’s in the Guinness Book of Records as the world’s greatest salesman and, in todays post, we share some of his tips to help your business boom…

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