Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…
Archive for category Marketing Skills
Follow Up = Fortune
Jan 20
I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.
Green Fingers
Nov 25
One of 2011′s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.
Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?
Going Ape
Oct 21
Apparently the first advertising campaign targeting a non-human audience has been launched in New York…will it be the first of many?
I was reading about Joe Girard this weekend – he’s in the Guinness Book of Records as the world’s greatest salesman and, in todays post, we share some of his tips to help your business boom…
Your True Colours
Aug 30
Have you noticed that the recession is bringing out the true colours of many businesses? In todays blog we look at ethical marketing and its importance in todays economy.
Counting the Cost
Aug 12
Do you know the minimum you need to make to cover your costs? If not, you could be working too hard for too little and chasing turnover rather than profits. Today’s blog is all about the numbers, which is the scientific end of marketing.
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…
Ever wondered what the main reasons were for business failure? The top twelve from 2009 are recorded here – so you can avoid them…
