With continuing turmoil in Europe, you may be wishing we could just get on with business as usual – whatever that is! But as a marketer, you need to be aware of the impact Greece could have on our economy.
Archive for category Marketing Skills
It’s all Greek to Me
May 21
In the wake of today’s report from the CIPD, I thought we should consider internal marketing; a crucial but often forgotten element of marketing.
Free Marketing
Apr 3
Money may be tight at the moment and many marketing budgets have been cut, so what can you do for free? We thought we’d take a look in todays blog…
I’ve seen many a marketing plan in my time…some are good and some are very, very bad. So what should you include to ensure you create a working document that benefits your organisation?
Have you ever wondered what your customers and prospects type into Google when they’re looking for your products and services? If so, Google would like to tell you – for free…
Follow Up = Fortune
Jan 20
I’ve said it before, and I’ll say it again…follow up is one of the best and most cost-effective marketing tools you have – and it’s massively under-used. Read today’s post to find out how you can reap the benefits.
Green Fingers
Nov 25
One of 2011′s key marketing trends has been allotments and growing your own food and a few companies have really taken advantage of the opportunity. It’s a great lesson in marketing and keeping track of what’s hot with your customers.
Groupon has been in the news for some of the wrong reasons in recent weeks, but what are the benefits of sites such as this, how do you make them work for you and what’s on the horizon for daily deal sites?
Going Ape
Oct 21
Apparently the first advertising campaign targeting a non-human audience has been launched in New York…will it be the first of many?
I was reading about Joe Girard this weekend – he’s in the Guinness Book of Records as the world’s greatest salesman and, in todays post, we share some of his tips to help your business boom…


