With the advent of TV recording devices, such as Humax and Sky+, is the real marketing trick now to ensure your adverts work on fast forward?
Archive for category Marketing Ideas
With about eleven weeks left before Christmas, it’s tempting to wind down into the festive season, but instead we’d recommend a really proactive quarterly marketing action plan that fires you into 2012. So what can you do for the next 80 days that will really increase profits??
How to Lose Recommendations
Sep 26
It’s a sad day when people lose business that is there for the taking, but even recommended suppliers can get it wrong. By telling such a story in today’s blog, we share the lessons of how to ensure every bit of word of mouth marketing turns into profit…
Trends of Today
Sep 12
I love watching marketing trends and trying to predict where the opportunities will be in the next few years. In today’s blog, I’ve searched the history books for some secrets we might be able to use in our marketing plans in 2011/12.
This is one of the most popular questions we get asked, and the answer is often ‘it depends’. But in today’s blog, we try and demystify the choice and suggest some of our preferred marketing methods, which generally produce the highest return on investment.
Google for the Over 70′s
Sep 5
I heard a great story this weekend from a friend of mine who’s 78 about how he uses Google Earth. It really shows how many people are using the internet and the benefits they’re receiving and it’s great information for anyone marketing to the over 60s.
Your True Colours
Aug 30
Have you noticed that the recession is bringing out the true colours of many businesses? In todays blog we look at ethical marketing and its importance in todays economy.
Whilst relationship marketing may be considered the holy grail of cost-effective marketing; failing to keep depositing into the ‘emotional bank account’ can be very costly indeed. We explain more in today’s post…
So we should be looking after them and helping them build. For more stats, have a look at today’s blog post and see just how crucial you are to the British economy.
I spoke at a business to business show last week and one of the key questions I was asked was how to generate repeat business from existing clients, so here are my top 3 tips…
