How’s Your Internal Marketing?By joanne | 3rd May | Marketing Skills, Marketing Strategy, Marketing Training
You know me, I love to name-drop, so… having just been interviewed on the BBC (!)…
In all seriousness, there’s a report out today from the Chartered Institute of Personnel and Development (CIPD) which claims bosses have an inflated opinion of their ability to manage their staff. They claim this is undermining attempts to boost the country’s economic growth and that leadership and management capability is an Achilles heel for UK plc. (See here for further details: http://www.google.com/hostednews/ukpress/article/ALeqM5haxiNm-wjKvLtXXalWMAVxRoielQ?docId=N0039981335945539958A)
The key leadership skill for me is communication. And, as marketers, communication should be our strongest asset. But often, we’re better at communicating with our external customers than our internal ones. So I thought I should pose the question and ask you to consider your internal marketing strategy.
Internal marketing is marketing communication with people inside your organisation. This definitely includes employees (especially front line staff who play a significant role in marketing), your management team and possibly your shareholders.
How often do you keep in touch with these groups of people? If I asked them for the marketing goals and an elevator pitch about the business, could they tell me? If not, you have some work to do.
Everyone inside your organisation is a potential marketing resource. And you need to tap into that resource to give your company the best chance of growth.
Managers may be (allegedly) undermining the economic recovery, but let’s make sure the next finger isn’t pointed at the marketers…