Retro Adverts Reappear

By joanne | 29th March | Marketing Ideas

Nostalgia’s a really powerful marketing trend at the moment and Mad Men on Sky Atlantic hit on a great idea to launch their latest series this week when they chose to run real Sixties adverts in their advertising breaks.  What a brilliant idea – they even ran the infamous ‘Milk Tray’ adverts which I’m sure every woman in my generation remembers fondly.  I can’t wait to hear the response rates and I’m sure they’ll be significantly higher than usual.

For more details and to view the adverts for yourself, visit: and


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