Retro Adverts ReappearBy joanne | 29th March | Marketing Ideas
Nostalgia’s a really powerful marketing trend at the moment and Mad Men on Sky Atlantic hit on a great idea to launch their latest series this week when they chose to run real Sixties adverts in their advertising breaks. What a brilliant idea – they even ran the infamous ‘Milk Tray’ adverts which I’m sure every woman in my generation remembers fondly. I can’t wait to hear the response rates and I’m sure they’ll be significantly higher than usual.
For more details and to view the adverts for yourself, visit:
http://www.dailymail.co.uk/tvshowbiz/article-2121645/Mad-Men-season-premiere-screen-real-Sixties-adverts-ad-break.html and http://www.digitalspy.co.uk/ustv/s157/mad-men/news/a373432/mad-men-to-air-alongside-retro-60s-adverts-on-sky-atlantic.html