What Are Your Customers Looking For?

By joanne | 8th February | Marketing Ideas, Marketing Skills, Marketing Training

Many of us try to guess what customers type into Google when we’re writing the text for our website, but Google are such a great company, they help you get the facts.  For free.  So you can use them in your online marketing.

If you visit https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none you can have a look at the tool and discover what people really type into Google.

You can type different phrases into the box at the top of the page and then search on those phrases and see how many people use them.  Google will produce a report for you which gives you the data for your chosen keyphrases and they’ll also suggest other phrases you might want to consider.

The report will tell you how many people search on a given keyphrase each month globally and locally (UK).  And it will also tell you how many sites compete for that keyphrase – which is important data about your competitors and your chances of getting to the first page in Google for any given page.

Top Tip… If someone calls you and tells you they can get you to the top of Google for a given phrase, run it through this tool and see how many people are searching for that phrase.  If it’s a low number, then a monkey could probably get you to the top of Google for that phrase, but it still wouldn’t bring you very much traffic.  This is one of the latest marketing scams, but now you have the marketing knowledge, you can catch them out at their own game.

Have a play around and enjoy finding out what people really search on!

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