Going Ape

By joanne | 21st October | Marketing Skills

According to ‘The Marketer’ magazine, New York ad agency, Proton Studio, has teamed up with a primatologist at Yale University and produced an advertising campaign aimed at brown capuchin monkeys.  They have created two brands of food, with one supported by an ad campaign.

The ads will use a ‘sex sells’ strategy to see if advertising triggers primate responses in the monkeys.  They’re keeping it simple – a billboard shows a graphic shot of a female monkey – Well… if it works on humans!

Yale University research shows that monkeys understand money and behave in similar ways to humans when faced with decisions in games, so the results should be fascinating.  If you’re as fascinated as I was, you can read more at http://www.wired.co.uk/news/archive/2011-06/28/advertising-campaign-aimed-at-monkeys

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