Markets and Meerkats

By joanne | 26th May | Marketing Ideas

According to ‘The Marketer’ Compare the Market’s Aleksandr Orlov has increased traffic to the insurance website from 50,000 visitors per month to over 2 million.  Wow!

Orlov himself has more that 768, 000 ‘likes’ on Facebook and over 200,000 followers on Twitter.  You only have to visit the meerkats at your local zoo to hear people saying ‘Simples’.  He’s even been interviewed on ITV’s ‘Daybreak’ show.

To see how much fun they’ve had with this brand, visit www.comparethemeerkat.com and have a peek into Aleksandr’s life.  It’s a fantastic piece of marketing and shows that you can make money whilst also entertaining your clients and having some fun yourself.

For more details of the super-star himself, check out his monthly comedy podcasts on iTunes or read his autobiography ‘A Simples Life’ which (unsurprisingly) registered more pre-order sales than Tony Blair’s ‘A Journey’.

Congratulations BGL Group and thank you for reminding us how much fun marketing should be.  In a world where there are so many marketing messages pushed at people, we should all strive to be more entertaining and engaging.

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