Marketing Holidays – The Staycation Opportunity 2010

By joanne | 2nd July | Marketing Skills, Marketing Strategy, Marketing Training

2009 was a boom year in ‘staycations’.  The recession was in full swing and many people chose to holiday in the UK in an attempt to save money.  As a result, places like the Lake District benefited from more tourism and more expenditure in the region.  And we thought it would only last a year…but we were wrong.

This year presents another major opportunity; thanks in no small part to the volcano and British Airways.  The exchange rate is still poor for people travelling abroad – and we’re having amazing weather here.  What’s more; many people who holidayed in the UK last year realised what a beautiful country we live in, and decided they’d like to see more.

The concern is that these trends tend to be cyclical – so how can you make the most of this year to ensure your business continues to thrive through the winter and into 2011?  Our top tips are:

  • Capture your customers’ data.  Ask how people heard about you and how you can contact them.
  • Keep in touch – give people special offers and incentives to come back to your venue
  • Make the most of the internet – many people book accommodation and vacations online these days – if they can’t do that for your venue, they may go somewhere else
  • Maximise the sales with customers when they are here.  Offer people extra nights’ stays, desserts and top-ups of their drink.  An extra £2-3 on each sale will add up at the year end.
  • Look after your customers.  We’re not always great at customer service in the UK but it makes a huge difference to your profits.

If you work in hospitality and want to know more, we’re speaking at a seminar on Wednesday (7th July) with Cumbria Tourism.  The event takes place from 10am-1pm or 2pm-5pm at Kendal College and costs just £10 for Cumbria Tourism members and £15 for non-members.  To book, call 01539 825048 or visit www.cumbriatourism.org/profits10

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