Marketing Holidays – The Staycation Opportunity 2010By joanne | 2nd July | Marketing Skills, Marketing Strategy, Marketing Training
2009 was a boom year in ‘staycations’. The recession was in full swing and many people chose to holiday in the UK in an attempt to save money. As a result, places like the Lake District benefited from more tourism and more expenditure in the region. And we thought it would only last a year…but we were wrong.
This year presents another major opportunity; thanks in no small part to the volcano and British Airways. The exchange rate is still poor for people travelling abroad – and we’re having amazing weather here. What’s more; many people who holidayed in the UK last year realised what a beautiful country we live in, and decided they’d like to see more.
The concern is that these trends tend to be cyclical – so how can you make the most of this year to ensure your business continues to thrive through the winter and into 2011? Our top tips are:
- Capture your customers’ data. Ask how people heard about you and how you can contact them.
- Keep in touch – give people special offers and incentives to come back to your venue
- Make the most of the internet – many people book accommodation and vacations online these days – if they can’t do that for your venue, they may go somewhere else
- Maximise the sales with customers when they are here. Offer people extra nights’ stays, desserts and top-ups of their drink. An extra £2-3 on each sale will add up at the year end.
- Look after your customers. We’re not always great at customer service in the UK but it makes a huge difference to your profits.
If you work in hospitality and want to know more, we’re speaking at a seminar on Wednesday (7th July) with Cumbria Tourism. The event takes place from 10am-1pm or 2pm-5pm at Kendal College and costs just £10 for Cumbria Tourism members and £15 for non-members. To book, call 01539 825048 or visit www.cumbriatourism.org/profits10