Most businesses receive the majority of their new custom through word of mouth recommendations…and as business owners, we generally think we have to leave that to chance. But what if you could predict your word of mouth business and generate more of it…?
Archive for June, 2010
Ambush Marketing
Jun 17
Marketing hit the headlines again this morning, with the ejection of several Dutch football fans from a World Cup game because they were wearing branded clothing…but has it gone too far?
The World Cup creates some fabulous marketing opportunities for many businesses across the globe…including yours. This post looks at some of the best ideas we’ve seen this year to make the most of this once-every four-years opportunity.
You can now send your cuddly toy on holiday… what will they think of next? But, more importantly, what will you think of next for marketing your business?
Smartface Recognition
Jun 9
Adding face recognition software to smartphones is one of the latest ways the technology could be used for marketing…but this post questions whether it’s a good thing.
We’re a Social Bunch
Jun 7
The opportunity posed by social networking is perhaps unprecedented, but how do you make the most of it in your business? This post looks at some areas to review…
Managing a crisis is difficult enough, but when you add the media interest into the equation it can become even more tricky – and your response can make or break your company. So how do you cope? This post gives some top tips…
