In today’s post we look at the top TV advertisers and whether they reduced – or increased – their advertising spend in 2009. It makes for very interesting reading, especially if you’re interested in politics!
Archive for May, 2010
The rules are changing on product placement on TV in the UK, opening a new and very powerful method of marketing.
It’s all in a Name!
May 24
International translations have always amused me, but they can cause chaos with your marketing. In today’s blog, we look at a couple of amusing examples…
If you could increase each sale by just £2, how much more profit could you make in a year? This post gives an example of one company who are successfully achieving some great up-sells…
When Direct Mail Goes Wrong
May 17
Direct Mail can generate some amazing results – when it’s used properly. In todays post we give an example of one mailing that went disastrously wrong, in the hope you can use it to improve your use of this marketing method.
Coalition Co-opetition
May 14
As the Conservatires and Liberal Democrats seek to work with their closest competitors, we look at what we can learn from their example – as many business opportunities await people brave enough to follow that course…
Surviving the Recovery
May 11
Did you know that more businesses go bankrupt in a recovery than in a recession? This post gives some survival tips as we continue on the rocky road…
It doesn’t take much to stand out using customer service in the UK, as we’re programmed to accept such poor standards by many of the large corporations. And, as this post explains, it can be the most cost-effective marketing method you have at your disposal…
