Champagne Sales Up!By joanne | 26th April | Marketing Ideas, Marketing Strategy
Are things really getting back to ‘normal’?
According to a report by research analysts, Nielsen, champagne sales are up by 14% on 2009. On the face of it, this appears to be great news for business – consumers are spending again and we can look forward to a recovery. But when you look behind the numbers, there may be a slightly different story…
Whilst sales are up, the number of bottles sold are down slightly on 2009; reflecting the offers retailers have introduced. Some supermarkets have been selling champagne for as little as £10 per bottle. So, are consumers simply hunting for a bargain?
The marketing industry is watching customer behaviour very closely at the moment – it appears that consumers are being driven by quality and value for money, which may explain the champagne figures. So what does this mean for your company?
- If customers are looking for quality, that’s what you need to offer
- People are hunting around and searching for bargains – but they want a quality offer too. So you need to be competitive, but you should also sell the longevity of your product / service
- It seems people still want to party – the top selling champagne is Moet & Chandon, so people aren’t all buying the cheapest brand they can find. They still want to impress their mates – so branding will continue to be important in 2010 as well
We’re not out of the woods yet, but stories like this hitting the major news headlines will help people feel they can maybe spend a little bit more.