New Take on CSR Boosts Hospitality

By joanne | 14th April | Marketing Ideas

Gone are the days of pushing products and services ‘at’ consumers – thank goodness.  Now people have a never-ending supply of choices, you need to do something a little different to differentiate yourself.

Sage Hospitality has created such a campaign, and it ticks the marketing and social responsibility boxes.

Their “Give a Day, Get a Night” promotion encourages guests to complete eight hours of voluntary service with a registered not-for-profit organisation in return for a 50% discount on published room rates.  Or, when available, a complimentary booking.

Brilliant – offering a discount without devaluing the brand.  Well done Sage Hospitality.

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