New Take on CSR Boosts HospitalityBy joanne | 14th April | Marketing Ideas
Gone are the days of pushing products and services ‘at’ consumers – thank goodness. Now people have a never-ending supply of choices, you need to do something a little different to differentiate yourself.
Sage Hospitality has created such a campaign, and it ticks the marketing and social responsibility boxes.
Their “Give a Day, Get a Night” promotion encourages guests to complete eight hours of voluntary service with a registered not-for-profit organisation in return for a 50% discount on published room rates. Or, when available, a complimentary booking.
Brilliant – offering a discount without devaluing the brand. Well done Sage Hospitality.