Archive for April, 2010

One Size Fits No-one

I attended a great seminar last night, run by Barclays, and it was full of useful marketing tips and trends delivered by Rene Carayol. His thoughts echo ours, so I thought I would share them with you…

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Champagne Sales Up!

On the back of our ‘recession’s over’ post last week, the news has been further bolstered by a new report regarding champagne sales – but what does that trend mean for your business?

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The Recession is Over!

At least that’s this morning’s news from Sir Terry Leahy, boss of Tesco. But what does that news mean for your business? We discuss that in today’s blog post…

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New Take on CSR Boosts Hospitality

I love ethical marketing campaigns where everyone benefits and this post gives an example of such a campaign which one hospitality company has set up…

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Using Your Environment As A Marketing Tool

You might think that rural businesses are at a distinct disadvantage due to their location, but this post shares an example of one company who’ve incorporated it into their marketing…

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Outstanding Customer Service

If you can really empathise with your customers and wow them with great customer service, you can turn them into ambassadors for your business. This is an unbelievably cost-effective marketing tool and this post gives an example of one company who excel at it…

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Easter Marketing Ideas

Could you expand your market by creating an Easter-specific product or promotion? This post gives some tips and examples of businesses who have done just that…

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