The Internet Goes Mobile

By joanne | 16th February | Marketing Strategy, Marketing Training

Apparently some 16million people accessed the internet from their mobile phones in December – that’s 25% of the British population.  So, if you thought your business could ignore mobile internet for a little while longer, you may want to reconsider.

According to the GSMA Mobile Media Metrics (published for the first time on Friday),  nearly half of the total minutes spent on mobile internet were spent on Facebook Mobile; highlighting the social media trend too.

With an increase in smartphone ownership (now reckoned to be 20% of the British population) could this be an area your business might find opportunities?  For more details of the report’s contents, visit http://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use.

We’re at the start of another marketing revolution, which is incredibly exciting – 3G mobile penetration in Western Europe rose from 17% in 2007 to 29% in 2009, and it’s forecast to reach a whopping 67% next year.  (Japan is already at 91% and Morgan Stanley estimates that $43 billion was made from the mobile internet in Japan in 2008.)

Of the 400 million active Facebook users (doubled since last summer), half log on in any given day; sharing 5 million pieces of content a week and uploading more than 3 billion photos each month.  On average, they spend more than 55 minutes a day on Facebook.  Those who access it via their mobiles are twice as active (For more, visit http://www.timesonline.co.uk/tol/comment/columnists/guest_contributors/article7028215.ece)

If you’re not excited yet, you should be!

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