Evaluate 2009

By joanne | 7th January | Marketing Strategy, Marketing Training

Yesterday I came across the goals I’d written for 2009.  (I know, I should have known where they were and been doing all the great strategic measuring I talk about.  But, marketing our company is akin to a cobbler’s shoes – our marketing is always the last to be done.)

It is a great practice though to look back over the year and see what you achieved and what you weren’t quite able to reach.  It will help you celebrate the good things – which we don’t take enough time out to do – and set a plan to achieve the other goals if they remain important.

A review of your goals will also enable you to better understand what you can realistically achieve within a twelve month period.  Maybe some of them needed a little longer.  Maybe some are no longer important.  Or maybe you need to clear more time in your diary for strategy and marketing to ensure you do achieve your goals for 2010.

Whilst the snow’s affecting many businesses and keeping things quiet, it’s a great use of any spare time to really think about what you want to achieve this year.  It’s in your power – you don’t have to rumble along and see what happens, you can actually work a plan.  Why not give it a go?

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