When i started writing a marketing blog, I never imagined I would end up writing an article about a prison – but marketing shows up in some of the strangest places…
This week I read an article about Florida’s Hillsborough County Jail and the inmates who’ve created a ‘Jailhouse Fire’ hot-pepper sauce. The sauce is made and sold by inmates at the minimum-security jail with peppers grown on-site.
Their strapline is “created with conviction” and they use sales messages such as ‘murder on the taste buds’. Have a look at www.jailhousefire.org for more info – all proceeds support inmate programmes.
