Signs Of SuccessBy joanne | 23rd November | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training
Just as you have seven seconds to make a first impression, so does your shop window and your sign. But, how many of us simply put our company logo on our signs and mistakenly think that’s sufficient? We have an amazing opportunity to share our marketing messages, but we choose not to.
Top Tips for Making the Most of your Corporate Signage:
- Tell people who you are
- Tell people what you do
- Tell people why you’re good
- Give them a way to contact you
- Give them a call to action
- Locate it where it can be seen by the most people
- Illuminate it, so people can see it at night
- Use your corporate colours to great effect
- Ensure it matches your other branding
- Use a professional
Your sign may be the first point of contact between you and a new prospect. It’s a perfect opportunity to create an impression of your business, so don’t leave it to chance. Have your signage professionally designed – by someone who understands both design and signmaking, so they can advise you on the best brand design as well as the best materials to achieve the look you’re aiming for.
Tags: brand, branding, business, call to action, company logo, corporate colours, first impression, marketing, marketing message, opportunity, professional, seven seconds, shop window, sign, signs, success, top tips