Elevator Pitches

By joanne | 19th November | Marketing Ideas, Marketing Skills, Marketing Training

You have just seven seconds and your first twelve words before someone has created an impression of you.  They then spend the rest of their time with you trying to find evidence to back up that first impression.  And, once it’s made, it’s almost irreversible.

So, if you were stuck in a lift with Richard Branson and had seven seconds to tell him what you do, what would you say?

This is “your one moment to impress or depress, depending on what you say and how you deliver.”   Rob Brown, How to Build Your Reputation.

Our top tips for a great elevator pitch are:

  1. Tell people about you – not your job description (are you an accountant, or do you save people tax? Which introduction do you think has people wanting to know more?)
  2. Make great eye contact when you’re speaking
  3. Smile
  4. Deliver your elevator pitch with passion and enthusiasm
  5. Prepare – know what you are going to say
  6. Have 7-second, 5-minute and 10-minute pitches prepared
  7. Don’t forget to ask the other person about them (listen to their answer, so you can ask another intelligent question)
  8. Be specific about who you are, what you do and what makes you different
  9. Create a picture and tell a story if you can – give people your message in technicolour and put them in the picture
  10. Be careful of invading people’s personal space

Someone probably asks you every day what you do for a living, but do you take full advantage?  Having elevator pitches prepared will mean you never have to miss that golden marketing opportunity.

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