Your Smallest Billboard

By joanne | 17th November | Marketing Ideas, Marketing Skills, Marketing Training

Your business card is often the first piece of marketing literature a new contact sees from your company.  The branding, colours, logo design and thickness of the card will all send a message about your company and further define the first impression somebody makes about you.  So, how can you make sure they go away thinking only good things?

For starters, it’s worth asking a graphic designer to look at your card if you’re trying to create anything more than a door-to-door business.  They have an eye for what will work and, more importantly, what won’t.  They can also ensure you avoid the dreaded ‘Publisher’ templates or Vista Print pre-defined designs, which most people have seen a million times before.

If you really want to stand out, here are our tips for the things to consider:

  • Thickness of the card – we are tactile beings and the thickness of your business card speaks volumes about the financial status of your company
  • Size of card – if you want people to keep your card, stick to the standard size (so it fits in a business card holder).  Anything non-standard often ends up in the bin
  • Lamination – If your card is heavily coloured, have it laminated to stop the colour coming off on people’s hands.  This also adds to the thickness of your card
  • Consider die-cutting – making your cards a different shape (so they still fit in a business card holder) can really help you stand out from the crowd – and it doesn’t have to cost much money
  • Tell people what you do – if someone passes your card on, will it do a ‘sales’ job for you and tell people who you are and what you do?

The best advice we can give is not to leave your business cards to chance.  If you aren’t a designer, get a professional involved – it will be worth every penny!

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