The recession has been particularly tough on companies operating in ‘commodity’ markets; where often price is one of the main determinants of a sale. This post looks at how companies operating within those markets can still create points of difference and boost their profits.

Tags: brilliant idea, campaign, commodity, commodity market, commodity product, creatively, customers, differentiate, hassle factor, higher price, knowledge, market, perceived value, product knowledge, right solution, service, stand out from the crowd, the marketer