Archive for November, 2009

The Perfect Up-Sell

If you could generate an extra £1 from every one of your customers, what difference would that make to your profits? This post gives you an example of a great up-sell that worked on me this weekend…

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Play to your Strengths

Even prisons are getting in on the marketing act – this is a great example of using your strengths (however limited they may be) to maximise your sales opportunities…

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Sounds Like Success

Did you know you could use sounds to market your business and create a memorable brand? This blog gives some examples of this type of ‘sensory marketing’ in action…

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Building Success

Have you ever considered that your building could be a marketing tool? This post tells a story of marketing success for one business just through the design of their building.

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Be Careful What You Say – Without Speaking

In the last of this week’s posts on first impressions, this post looks at how impressions are formed and how much has to do with the words you do – and don’t say.

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Elevator Pitches

Could you tell someone what you do in just seven seconds? And, more importantly, would they want to know more about you? This post gives you some tips on how to market yourself effectively and create a great first impression with the very first words you say.

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The Seven-Second Challenge

Did you know…you have just seven seconds to create a first impression on someone and for them to decide whether they’re interested in your product or service? This blog covers top tips on how you can use that seven seconds wisely.

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