Do People Buy On Price?

By joanne | 29th October | Marketing Ideas, Marketing Skills, Marketing Training

Would you like to be known as the person who buys on price?  Known as the friend who owns the cheapest products or buys the cheapest services?  Talked about as the boss who hires the cheapest staff?  Referred to as the customer who always demands the cheapest price?

For most people, they don’t want to be the person we just described.  (If you do, you’re reading the wrong blog!)  They maybe want to be known as the person who hunts out a bargain, and gets a great deal, but not the person who only wants the cheapest.

We all know that you get what you pay for – in most instances.  Some people have no choice but to let budget decide what they can buy – but they still want the best value (regardless of price).

If you’re still in any doubt as to whether people buy on price, ask yourself this:

If you had to have brain surgery, would you pick the cheapest surgeon – or the best?

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