Ask For the Sale

By admin | 23rd October | Marketing Ideas, Marketing Skills, Marketing Training

I don’t know about you, but I love being sold to well.  I think it’s fantastic when someone is skilled enough to ask sufficient questions to find out about what I’m looking for and then present me with a perfect solution.  When they ask if I’d like to go ahead, I’m ready and willing to part with my cash.

Plenty of businessmen and women present a great pitch and then fail at the final hurdle, because they don’t actually ask for the sale.  Maybe it’s a very ‘British’ way of doing business – we like to be polite and don’t want to come across as being pushy, so we’d rather walk away with nothing.  But, if you don’t ask, you don’t get.

Perhaps phrasing a ‘close’ slightly differently may help you.  Here are just a few ideas…

  • When would you like to start / get started?
  • Would you prefer the (red) or the (blue)?
  • How would you like to pay?
  • Are you happy to go ahead on that basis?

If you’ve answered all your customers’ questions and concerns and presented them with a solution to a problem they actually want solving, they should be ready to buy – so make it easy for them.  If they hesitate, there’s something you haven’t answered yet, so take them back through the process.

Just give it a try – it could massively improve your results.

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