We might think that most customers leave because they find a better price, but I’m afraid the truth is very different. We may not want to admit the real reason people leave us, because then we might have to accept some responsibility. This post gives you the facts, as well as some tips as to how you can keep hold of people a little longer…
Archive for October, 2009
Why Do Customers Leave?
Oct 30
Why Do People Buy?
Oct 28
Most business owners assume people buy on price alone, but the facts are very different. Today’s post looks at motivators to buy and will help boost your sales…
Once you understand the buying process, you can start to look at why people buy. This post helps you work out the benefits of your product, which are the reasons people buy. It also gives you an ‘acid test’ to check you’ve reached the real heart of the sale.
Ask For the Sale
Oct 23
You may be able to boost your sales by simply asking for the sale. This post gives you some top tips on how to improve your conversion rates and sign up many more new customers.
If you haven’t increased your prices in the last twelve months, this post is for you. Even more so if you’ve reduced your prices during the recession.
We gave some advice to a small business owner yesterday with regards to taking advantage of the location of his business. The advice may well apply to your business too, so we thought we’d share it on the blog…
I know it’s only October, but Christmas preparations are well underway. This post gives you some tips on preparing your business for the Christmas season (possibly the most exciting Christmas in years) – and taking advantage of the sales opportunity it presents.
The Power of Nostalgia
Oct 19
One key trend in the recession is consumers remembering ‘the good old days’ and we’ve seen a couple of great examples of this over the weekend. If you can link your product or service to memories from the past, it could offer some great benefits to your business…
