Do Your Customers Know You Exist?By admin | 24th September | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training
People can’t buy from you if they don’t know you exist, so this post focuses on VISIBILITY.
You need a series of strategies within your business to build awareness and tell people about your products and services. That way, they can choose whether they are interested, or not.
There are plenty of ways to increase your visibility, for example…
- Signwriting your car / Signage at your business
- Business stationery – cards / letterheads etc.
- Press Coverage
- Networking Events
- Speaking Opportunities
- Direct Mail / Email…
You should choose at least four strategies and try to target the people you want to work for – you don’t want to waste time and resources attracting customers who don’t make you any money. If you aren’t sure how to do this, ask for some marketing help (you can’t be fabulous at everything and a consultant will generate better results in a much shorter time).
Check back tomorrow for the next step… Credibility…