What is Relationship Marketing?

By admin | 22nd September | Marketing Ideas, Marketing Skills, Marketing Strategy, Marketing Training

Do your customers like you?

It would be great if you could answer that question honestly.

If your answer is ‘no’ or ‘I don’t know’, ask yourself what you’ve done recently to give your customers a reason to like you.

That’s all relationship marketing is – it’s about understanding that people buy from people they like.  People want to know you care and they want to know what’s in it for them.  If you give them no reason to like you, why would they come back – or buy from you in the first place?

Relationship Marketing is about making friends.  It’s about remembering little details about customers, like where they went on holiday, or what their kids are called.  It’s asking how they are and how their business is, and offering help and contacts where you can.  It’s also about providing solutions – not selling.

We’re fast approaching the best time of year to say ‘thank you’ to your customers for their business.  And, if you weren’t planning to thank them this year – in the middle of a recession – when are you?

Don’t forget your top referrers too – if you want them to keep passing you business and mentioning your name next year, it might be worth the cost of a bottle of wine??

Here’s to boosting your Christmas list – and reaping the benefits in 2010!

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