Archive for August, 2009

Buy-now-pay-later

If you’re planning to use incentives in your marketing, this post will help you maximise your returns…

Your Smallest Billboard

Your business card is a key element in your marketing toolkit – so how can you make the most of it?

Returns on Investment

If you want to know how marketers recently rated returns from different marketing methods, this post is for you…

Stop Wasting Money

If you’re using marketing methods which aren’t paying for themselves, stop pouring your money down the drain. This post will help you find out what’s working and what isn’t…

Double Your Mailshot Responses

If you use direct mail or mailshots as a marketing tool, this post could help you double your response rates…

Don’t Give Up

If you don’t follow up your sales opportunities more than a couple of times, this post will help you improve your conversion rate…

Do You Need More Business Now?

If you need more business very quickly, this post will give you the best way we know of generating additional sales…

Features vs. Benefits

How do you know what is a feature and what is a benefit? Customers buy benefits and this post will help you find the benefits in your products or services…

Are You Talking To Me?

How do you write good copy that engages your customers? This post will help and the tips can be used for websites, letters, brochures etc…

Writing for Your Website

Once you know what people are looking for, how do you go about writing text for your website? This post will help give you a starting point.