Part two of ‘Understanding Your Industry’ continues working through the marketing audit; spotting opportunities and threats in your distribution network, supply chain and stakeholder interests.

Once you understand the ‘external’ market opportunities and threats that could affect your business, you need to take an internal view of your industry and how it shapes up. Today’s post will help you begin that process…

Part two of our review of the PESTLE analysis considers how technology, legal changes and environmental considerations can impact your business and also your customers.

If you better understand your market and the current business environment, you can often spot opportunities and threats before they appear. This post will help you make a start in seeing the big picture surrounding your company…

You’ve probably heard of a SWOT analysis, but have you written one for your business – and did you know what to do with it once you had? This post will help you understand the value of a SWOT and what this type of analysis can bring to your business…

If you’d like to know which of your marketing methods are working, there’s a relatively simple way to find out – but don’t take the answers too scientifically. This post will explain why…