Fellow of the Chartered Institute of Marketing

This is a very self-indulgent post I’m afraid, as I received some absolutely fantastic news this morning that confirms the quality of our marketing advice and services…

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What Makes Great Customer Service?

Looking after your customers can make all the difference to your profits at the end of the year, but what constitutes good service? We discuss the different elements you may want to consider in this post…

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Current Spending Trends

As some businesses start to notice a tightening in people’s spending, we look at where consumers are spending their money…and what trends you might be able to tap into.

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Are You Tweeting Yet?

Is it the next big thing, or simply a flash in the pan? This post explores Twitter and why you should at least consider it for boosting your business.

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10 for £1

It was great to see the essence of marketing on the BBC News this morning, with an interview from a market stall in Walthamstow. You can learn a lot from them in terms of promoting your business…

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From Interruption to Participation

The rules of marketing are being rewritten as the power shifts from companies to consumers. Fuelled by social media, you may need to shift your mindset to sell your products to potential customers.

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When Advertising Works

Great advertising doesn’t come along very often, but when it does, it can make a huge difference to the company who invested in it. This post tells of one company who used adverts to great effect…

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Great Local Story

Press coverage can be really powerful for your business – but how do you know you’ve got a great story? I’ve included two examples in today’s post, which will hopefully share some tips and also make you smile.

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Do You Make It Easy For Customers?

One of the simplest and most cost-effective forms of marketing is to make sure it’s easy to buy from you. This post covers some of the basics that every business can implement, to ensure you don’t miss any opportunities for sales…

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Recession-Busters: How to Generate More Sales

It seems the North West has finally been hit by the recession, so this post contains our top tips on keeping your momentum and generating sales – even in a difficult climate.

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