Merlin’s Magic

As Merlin Entertainments posts a year of double-digit growth, their Chief Executive explains how marketing helped them achieve it – and we look at how it can work for your business too.

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Sisters Are Doing It For Themselves

On International Women’s Day, we thought we’d celebrate a very famous company and their marketing strategy aimed squarely at us girls…

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Wanted – Inventors

In a groundbreaking new BBC series, some of Britain’s high street stores are clearing shelf space for new products – if you have one, this could be a great opportunity for your business…

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Are You Wasting Money?

My phone book arrived this morning, so I thought we’d do a straw poll and find out whether advertising in these kind of directories works. Read more if you advertise your business using this marketing method…

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What Are Your Staff Saying On Your Behalf?

After Sir Nicholas Winterton’s outburst last week, today’s blog post looks at what your staff are saying about you and your company – and what you can do about it…

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20,000 Public Sector Jobs To Go

Following last week’s trend reports, this morning’s Independent Newspaper carries a story about the expected size of the public sector losses. In this post we discuss the potential marketing implications for your business…

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Recruitment Meets Social Marketing

Could you ask potential employees to upload images, text and video to tell you why you should hire them? One company has…

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The Internet Goes Mobile

Following our trends story last week, we’ve found some new research about mobile internet and how the opportunities are already unbelievable…

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Public Sector Sheds Jobs

Following our trends reports last week, the CIPD has released a report this morning confirming expected cuts in the public sector. Read more to find out further details…

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