As Merlin Entertainments posts a year of double-digit growth, their Chief Executive explains how marketing helped them achieve it – and we look at how it can work for your business too.
Merlin’s Magic
Mar 10
On International Women’s Day, we thought we’d celebrate a very famous company and their marketing strategy aimed squarely at us girls…
Wanted – Inventors
Mar 3
In a groundbreaking new BBC series, some of Britain’s high street stores are clearing shelf space for new products – if you have one, this could be a great opportunity for your business…
Are You Wasting Money?
Mar 1
My phone book arrived this morning, so I thought we’d do a straw poll and find out whether advertising in these kind of directories works. Read more if you advertise your business using this marketing method…
The Importance of Branding
Feb 23
Building on yesterday’s post, we look at the messages you are sending about your own business and how your brand may be perceived in the eyes of your customers.
After Sir Nicholas Winterton’s outburst last week, today’s blog post looks at what your staff are saying about you and your company – and what you can do about it…
Following last week’s trend reports, this morning’s Independent Newspaper carries a story about the expected size of the public sector losses. In this post we discuss the potential marketing implications for your business…
Could you ask potential employees to upload images, text and video to tell you why you should hire them? One company has…
The Internet Goes Mobile
Feb 16
Following our trends story last week, we’ve found some new research about mobile internet and how the opportunities are already unbelievable…
Public Sector Sheds Jobs
Feb 15
Following our trends reports last week, the CIPD has released a report this morning confirming expected cuts in the public sector. Read more to find out further details…
